Through Priveq’s investment, Trendhim further strengthens its position and continues its global expansion.
With its unique Nordic offering and expertise, Bird & Bird has particular strength advising on strategic investments in the Nordic region, with a seamless Nordic M&A team and a particular knowledge of the retail tech sector.
Bird & Bird’s team was led by Caroline Grotenfelt and consisted of Marcus Lorentzon, Simon Söderholm and Elisabeth Zhou (Stockholm); Vivek Kailas, Annette Printz Nielsen, Michael Gorm Madsen, Maja Krarup, Mogens Vestergaard, Mia Boesen, Claudia Vindbjaerg Mortensen and Gabriel Kobus (Copenhagen); and Lorraine Sun and Grace Zhao (Shanghai).
